TikTok is introducing a fresh option that allows them to reduce the volume of AI-made videos appearing in their timelines. This move comes as the platform announced that it presently contains over 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global rollout. This development coincides with a surge in AI content, fueled by recent content generation software.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding channels on a competing service only show content made by AI. A large amount of this content is considered mass-produced AI material, a label for substandard, factory-style content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers like content created using AI tools, from computer-generated images to science explainers, and we aim to offer the community the power to see more or less of that, based on their own choices,” commented a spokesperson.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its service tagged as artificially created. Overall, in excess of 100 million media items are submitted to the app each day, making AI-generated material a relatively small part of its complete catalog.
How to Adjust Settings
Members will be in a position to decrease or raise the amount of AI content they view by using the content preference feature in the platform and picking the AI content topic. Additional categories that currently be controlled under the filter encompass current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s rules require content makers to label “realistic” AI-generated content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the service will now add an “AI-made” tag to content created with its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This action is designed to help prevent users from trying to circumvent the disclosure requirement.
Educational Initiatives
The platform is additionally establishing a two million dollar AI literacy fund for experts and institutions to create informative material about ethical AI use. This project will benefit non-profit groups specializing in training coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, following controversy over plans to make redundant hundreds of content moderators in the UK. TikTok is set to reduce a significant number of roles in its content moderation department in its British office, with labor groups and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A company official clarified that people-led review would continue to be important, but AI can shield workers by removing the most distressing content before it gets reviewed by humans. TikTok reported a significant reduction in disturbing and violent content handled by content reviewers over the past year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as swiftly, which is the area in which a extensive automated help is making a difference process content quickly.”
